Jessy SHG, Kaivalya Jute Creations, Agiripalli village, Andhra Pradesh.
Jessy SHG was established by Mrs. Kalapala Amareshwari in 2015 with 10 other members who have similar skills and mindset, promoted by SERP-AP. Jessy SHG manufactures 50 varieties of jute products (personalised jute bags) under brand name ‘Kaivalya Jute Creations’ and used to market around Agiripalli. Most of the sales happen through local retail outlets and in festive exhibitions organised by the Govt Departments. These exhibitions generate sale enquiries as well, but Jessy SHG don't have a clue of how to handle logistics, payments, etc. At times, faced with shortage of raw materials forced to buy raw material at high rate which impacted their profits as well. Jessy SHG was aware of the fact that their products are purchased by end customers at very high prices and it is the market intermediaries who are getting benefited through this. Being a low tech micro entrepreneur, Jessy SHG can’t afford high marketing costs and also don’t have the technical know how on how to sell online.
Kalgudi team met Jessy SHG at Agiripalli to understand more about their products, prices and their unique selling point. Kalgudi team registered Jessy SHG on Kalgudi, collected all the statutory details required to trade online. In a short span of time, their brand “Kaivalya Creations” was created, digital catalog was ready with products, detailed product descriptions, images and customisation options like colour, size ,model etc. in case of bulk orders on the Kalgudi store. Jessy SHG was trained them on how to handle online sales like receiving order online, updating & tracking order status, updating prices and discounts, interacting with customers online, seeing product reviews, payment settlements, etc. Kaivalya Jute Bags Creations is now a label with global visibility reaching geographic locations which was unthinkable earlier. Now Jessy SHG is receiving orders on mobile, ordered products undergo quality checks, packed professionally, delivered to customers doorsteps. No worries about payments, they are settled directly to bank account. With a very little effort, Jessy SHG got more customers from far of locations, started earning more with orders on regular basis. Now, Jessy SHG team able to conduct business professionally, feels more empowered and proudly says “I have an online store.”
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