Guntur Special pickles have been in the business of making pickles since the year 2000. As a women enterprise, they started making pickles as a way to supplement their family income of a son who passed away in an automobile accident. Pickle making is not just a business but a passion.Today, they have close to 2 decades of experience in pickle making and have experimented with new pickle recipes and combinations of different vegetables to make unique pickles that are an instant success.
The SHG was able to reach only to in and around Guntur residents they would stall their pickles in local shops and few local exhibitions and their geographical boundaries were very limited. They had product stalling/showcasing issues and timely payment receiving obligations with the local vendors,order repetition was an issue due to commuting gap and contact point,and this whole scenario changed when they went live with KALGUDI.
KALGUDI did detail listing of all their products with prices , bulk breaking and order customisation options along with product descriptions of every product on KALGUDI online store with a brand E-mahila supported by SERP-AP. The products went live in the month of October 2018.Once an order is placed the makers receive SMS with order details, they accept the order and this status is immediately sent to the buyer,and they receive the full payment instantly the order is placed. Order is fulfilled by the dedicated fulfillment team and the payments and settlements are done online via the payment gateway provided by KALGUDI store.KALGUDI has hand holded them at every stage and trained them in packaging, labelling and rural fulfilment and helped them to grow and expand the volume of business in magnitude and increase their visibility.
Guntur Special Pickles hired 8 women to keep up with the demand for their pickles. Their popular range are the Chicken Pickle and Prawn Pickle , Veg Pickles, Garlic Pickle, Gongura Pickle and Ginger Pickle. Guntur Special Pickles also have an FSSAI registration.
The listing on the KALGUDI store brought good response. Thus helping with Women Empowerment and also bringing the ethnic food products are just a door step away. Guntur Pickles have experienced a lot of value addition and a consistent revenue stream by getting listed on KALGUDI store.
KALGUDI has made their products reach beyond their geographical limits
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