Guntur Special Pickles

  

Guntur Special pickles have been in the business of making pickles since the year 2000. As a women enterprise, they started making pickles as a way to supplement their family income of a son who passed away in an automobile accident. Pickle making is not just a business but a passion.Today, they have close to 2 decades of experience in pickle making and have experimented with new pickle recipes and combinations of different vegetables to make unique pickles that are an instant success.

The SHG was able to reach only to in and around Guntur residents they would stall their pickles in local shops and few local exhibitions and their geographical boundaries were very limited. They had product stalling/showcasing issues and timely payment receiving obligations with the local vendors,order repetition was an issue due to commuting gap and contact point,and this whole scenario changed when they went live with KALGUDI.

KALGUDI did detail listing of all their products with prices , bulk breaking and order customisation options along with product descriptions of every product on KALGUDI online store with a brand E-mahila supported by SERP-AP. The products went live in the month of October 2018.Once an order is placed the makers receive SMS with order details, they accept the order and this status is immediately sent to the buyer,and they receive the full payment instantly the order is placed. Order is fulfilled by the dedicated fulfillment team and the payments and settlements are done online via the payment gateway provided by KALGUDI store.KALGUDI has hand holded them at every stage and trained them in packaging, labelling and rural fulfilment and helped them to grow and expand the volume of business in magnitude and increase their visibility.

Guntur Special Pickles hired 8 women to keep up with the demand for their pickles. Their popular range are the Chicken Pickle and Prawn Pickle , Veg Pickles, Garlic Pickle, Gongura Pickle and Ginger Pickle. Guntur Special Pickles also have an FSSAI registration.

The listing on the KALGUDI store brought good response. Thus helping with Women Empowerment and also bringing the ethnic food products are just a door step away. Guntur Pickles have experienced a lot of value addition and a consistent revenue stream by getting listed on KALGUDI store.

KALGUDI has made their products reach beyond their geographical limits

Chicken Pickles, Non Veg Pickles, Veg Pickles               www.kalgudi.com

KAIVALYA JUTE CREATIONS SUCCESS STORY

Jessy SHG, Kaivalya Jute Creations, Agiripalli village, Andhra Pradesh.

Jessy SHG was established by Mrs. Kalapala Amareshwari in 2015 with 10 other members who have similar skills and mindset, promoted by SERP-AP. Jessy SHG manufactures 50 varieties of jute products (personalised jute bags) under brand name ‘Kaivalya Jute Creations’ and used to market around Agiripalli. Most of the sales happen through local retail outlets and in festive exhibitions organised by the Govt Departments. These exhibitions generate sale enquiries as well, but Jessy SHG don't have a clue of how to handle logistics, payments, etc. At times, faced with shortage of raw materials forced to buy raw material at high rate which impacted their profits as well. Jessy SHG was aware of the fact that their products are purchased by end customers at very high prices and it is the market intermediaries who are getting benefited through this. Being a low tech micro entrepreneur, Jessy SHG can’t afford high marketing costs and also don’t have the technical know how on how to sell online.

Kalgudi team met Jessy SHG at Agiripalli to understand more about their products, prices and their unique selling point. Kalgudi team registered Jessy SHG on Kalgudi, collected all the statutory details required to trade online. In a short span of time, their brand “Kaivalya Creations” was created, digital catalog was ready with products, detailed product descriptions, images and customisation options like colour, size ,model etc. in case of bulk orders on the Kalgudi store. Jessy SHG was trained them on how to handle online sales like receiving order online, updating & tracking order status, updating prices and discounts, interacting with customers online, seeing product reviews, payment settlements, etc. Kaivalya Jute Bags Creations is now a label with global visibility reaching geographic locations which was unthinkable earlier. Now Jessy SHG is receiving orders on mobile, ordered products undergo quality checks, packed professionally, delivered to customers doorsteps. No worries about payments, they are settled directly to bank account. With a very little effort, Jessy SHG got more customers from far of locations, started earning more with orders on regular basis. Now, Jessy SHG team able to conduct business professionally, feels more empowered and proudly says “I have an online store.”

Jute Bags, Jute Bags Online, Jute Handbags                www.kalgudi.com