During crop season, the farmer needs to juggle with various input products (Seeds, Fertilizers, Pesticides, plant growth boosters, farm equipment…...etc) their pricing, brands, availability, etc. The farmer has to personally visit many dealers and enquire about the prices of inputs of various brands which is a tedious task during the peak season. What if the effort of the farmer can be reduced with a benefit (discounted price)? The answer is on-line Kalgudi Farm Store. Kalgudi stages all the inputs with various variants (Seeds, Fertilizers, plant growth boosters, Insecticides, Pesticides, farm equipment…...etc).
The profitability of farming majorly accounts for the reduction of input costs. 75 percent of the cost incurred in farming is on farm inputs which include (Seeds, Fertilizers, and Pesticides). If the cost of the inputs can be reduced, the profit margins of the farmer increase.
The major challenges faced by farmers in input purchase are price, quality and brand authenticity as the market is flooded with duplicates and imitations. To overcome these hurdles and support the farmer Kalgudi came up with a digital platform with its online farmer store.
Cotton is extensively cultivated in the southern parts of India. Cotton is a very high-value commercial crop which yields good profits subjected to good yield. The costs incurred on inputs in cotton cultivation is very high. Usage of fake input products leads to less production and incur huge losses. To support Cotton farmers and eliminate fake and imitation input products Kalgudi team approached the FPOs (Farmer Producer Organisations) in Andhra Pradesh (Buttaiguda, Addateegala) and offered them authenticated certified seeds. The seeds are provided directly from the manufacturer and authorized dealers and made available to farmers for 25% less price than the market price. Kalgudi received bulk orders from various FPOs. Kalgudi assures on-time supply of seeds directly to the farm.The buyers get regular updates on the status of products purchased and regular assistance is provided from time to time. The whole payment transactions were done successfully through Kalgudi online secure payment gateway. Kalgudi thus bridged the gap between the manufacturer and producer by eliminating the middlemen. Kalgudi will continue working with the farmers and rural artisans to promote the interests of rural communities and uplift their livelihood and handhold them towards improvement in the quality of life.
1 comment:
Very interesting scenario. A Rupee saved is a Rupee earned. 25% saving just on Inputs is a big success story. Looks like the complete market of Inputs can be pushed to market by Kalgudi. This can impact the farmer and rural economy in a big way. Wish you all the best.
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