Wednesday, August 21, 2019

Kalamkari

Kalamkari is an ancient style of hand painting done on cotton or silk fabric with a pen, using natural dyes. The word Kalamkari is derived from the Persian word ‘kalam‘ means pen and Kari‘ means craftsmanship. The art dates back to more than 3000 B.C. The fabric samples depicting Kalamkari art was found at the archeological sites of Mohenjo-Daro.

The process of making Kalamkari involves 23 steps. The natural process includes from bleaching the fabric, softening it, sun drying, preparing natural dyes, hand painting, to the processes of air drying and washing, the entire procedure is a process which requires precision and detail.

The cotton fabric used for Kalamkari is first treated with a solution of cow dung and bleach. After keeping the fabric in this solution for hours, the fabric gets a uniform beige color. After this, the cotton fabric is immersed in a mixture of buffalo milk and Myrobalans which help in fixing of colour and avoids smudging of dyes in the fabric as it is painted with natural dyes. Later, the fabric is washed under running water to get rid of the odor of buffalo milk. The fabric is washed twenty times and dried under the sun. Once the fabric is ready for painting, artists sketch motifs and designs on the fabric.

To create design contours, artists use a bamboo/tamarind or date palm stick pointed at one end like a pen. This pen is soaked in a mixture of fermented jaggery, iron filings powder, and water and used as outlining the designs. The Kalamkari artists prepare dyes using natural sources to fill colors within the drawing. Primarily the artists use natural colors like indigo, mustard, rust, black and green. Natural dyes are extracted from natural sources. The dyes are obtained by extracting colors from various roots, leaves, and mineral salts of iron, tin, copper, and alum. Black color is obtained by blending jaggery, water, and iron filings which they essentially use for outlining the sketches. Mustard or yellow is derived by boiling pomegranate peels, red hues are created from the bark of madder or algirin plants, blue is obtained from indigo a natural dye extracted from the plant (Indigofera Tinctoria) and green is derived by mixing yellow and blue together.

Motifs drawn in Kalamkari spans from birds, leaves, flowers, peacock, paisleys to divine characters of Hindu epics. This art is flourished in the south in Andhrapradesh primarily Machilipatnam and Srikalahasti area.

Kalamkari fabrics are always in trend. It is one of the prominent fabrics embraced by many. The fashion designers are creating new designs in accordance with the current fashion trends to accommodate and cater them from daily wear to occasional wear.

The women SHGs (Self Help Groups) supported by SERP (Society For Elimination of Rural Poverty) are into the business of making Kalamkari fabrics and many variants like (Sarees, Dress materials, pouches, Handbags, Jackets, Wall paintings, Purses, Home decor Wall plates, etc.) to name a few.


Kalgudi in collaboration with SERP-AP has brought their products on-line thus introducing the artisans to the digital market. Kalgudi has listed their products capturing intricate details, traceability, bulk order facilitation, etc. The products are live on Kalgudi, hence receiving orders from various geographical locations. Kalgudi thus created an alternate revenue stream for the rural women artisans. The payments are processed through Kalgudi secure payment gateway thus facilitating on-time payments. Customer support team facilitates the smooth delivery of the product by informing the status of the product and the tracking details through regular SMS. Kalgudi continues to empower rural women in sustaining their livelihood.


                                                                                                                             www.kalgudi.com

Wednesday, August 7, 2019

COST CUTTING IN COTTON CULTIVATION (Kalgudi Success Story)


During crop season, the farmer needs to juggle with various input products (Seeds, Fertilizers, Pesticides, plant growth boosters, farm equipment…...etc) their pricing, brands, availability, etc. The farmer has to personally visit many dealers and enquire about the prices of inputs of various brands which is a tedious task during the peak season. What if the effort of the farmer can be reduced with a benefit (discounted price)? The answer is on-line Kalgudi Farm Store. Kalgudi stages all the inputs with various variants (Seeds, Fertilizers, plant growth boosters, Insecticides, Pesticides, farm equipment…...etc).

The profitability of farming majorly accounts for the reduction of input costs. 75 percent of the cost incurred in farming is on farm inputs which include (Seeds, Fertilizers, and Pesticides). If the cost of the inputs can be reduced, the profit margins of the farmer increase.

The major challenges faced by farmers in input purchase are price, quality and brand authenticity as the market is flooded with duplicates and imitations. To overcome these hurdles and support the farmer Kalgudi came up with a digital platform with its online farmer store.
Cotton is extensively cultivated in the southern parts of India. Cotton is a very high-value commercial crop which yields good profits subjected to good yield. The costs incurred on inputs in cotton cultivation is very high. Usage of fake input products leads to less production and incur huge losses. To support Cotton farmers and eliminate fake and imitation input products Kalgudi team approached the FPOs (Farmer Producer Organisations) in Andhra Pradesh (Buttaiguda, Addateegala) and offered them authenticated certified seeds. The seeds are provided directly from the manufacturer and authorized dealers and made available to farmers for 25% less price than the market price. Kalgudi received bulk orders from various FPOs. Kalgudi assures on-time supply of seeds directly to the farm.The buyers get regular updates on the status of products purchased and regular assistance is provided from time to time. The whole payment transactions were done successfully through Kalgudi online secure payment gateway. Kalgudi thus bridged the gap between the manufacturer and producer by eliminating the middlemen. Kalgudi will continue working with the farmers and rural artisans to promote the interests of rural communities and uplift their livelihood and handhold them towards improvement in the quality of life.

#Farming #Agriculture #Agri #Farmers #FarmersMarket #FarmStore
                                                                                                                          www.kalgudi.com

Thursday, August 1, 2019

Farm-Input Store-Fertilizers,Pesticides,Farm Equipment



Farm inputs play a major role in the productivity of the crop. The optimum quality and quantity of inputs determine the quality and quantity of production.

In this current scenario, many unauthorised retailers take advantage of naive and illiterate farmers and provide them with duplicate or imitative products (Seeds, Fertilizers, Pesticides, Fungicides and growth boosters etc). Usage of fake products results in less productivity and farmers incur huge losses. These instances can be minimised by bridging the gap between the manufacturers, distributors, authorised dealers and producers. To promote the interests of the farmers. Kalgudi came up with an online digital store with various variants directly from manufacturers to eliminate duplicates.

Farm Store in Kalgudi is an on-line store which is dedicated to agri-related and agri-allied inputs. Kagudi showcases Fertilizers, Pesticides, Seeds, Farm Equipment, Irrigation equipment, pheromone traps etc directly from the manufacturers, authorised dealers. Kalgudi supports the customers from purchase till the end delivery. The payment transaction is safe and securely done through Kalgudi payment gateway. Kalgudi technology is one of the best and the latest for secure transactions.
The farmers/Dealers can purchase from trusted and verified Inputs & Implement suppliers thus Kalgudi Farm store helps in eliminating the duplicates and imitations. Input supplies are delivered right at your farm field directly from dealers & manufacturers. Thus Kalgudi empowers the farmers through digitisation and reinforcing agriculture practices thus sustaining the farming community with modern technology and hand-holding them at every phase from purchase until the product is delivered.
Kalgudi will continue supporting the Rural Society and empower them with digitisation.


#Farming #Agriculture #Agri #Farmers #FarmersMarket #FarmStore

                                                                                                                         www.kalgudi.com