Wednesday, June 26, 2019

INCREASING THE PROFIT MARGINS OF MANGO FARMERS


Kalgudi works closely with the agriculture and agri-allied organisations.

During farm visits, Kalgudi team met Mango farmer Mr Uday Kumar from Manhalli, Bidar, Karnataka. While conversing, Uday Kumar mentioned that his orchard Benishan, Mallika, Dasheri mango varieties and getting INR 42.00 - 45.00 per kilogram farm gate price for raw mangoes in the local market that includes additional transportation expenses to the local market.

Kalgudi team explained Mr Uday Kumar about Kalgudi and B2B and B2C marketing channels available to market his mangoes. Kalgudi team suggested him to go with retail marketing model available in Kalgudi. After explaining steps involved like how orders are notified, pricing, packing, delivery charges and payments, Mr Uday Kumar agreed to sell a portion of mangoes by listing them in Kalgudi.



Kalgudi team registered Mr Uday Kumar in Kalgudi and helped him in listing his produce (mangoes) in Kalgudi consumer store mentioning about the carbide free, natural ripening process used. These mango listings are promoted in digital platforms and resulting in bulk order. Kalgudi business team negotiated the price with Mr Uday Kumar at INR 70.00 per kg. Mangoes are packed and delivered.

In the entire process, Mr Uday Kumar got a benefit of INR 10.00 per Kg. This boosted his confidence in selling his mangoes to end customers in a seamless fashion wherein he is just doing what he is capable off while the rest is handled by service providers on Kalgudi for a fee in a collaborative commerce model. End customers were happy that they got carbide free ripened mangoes delivered to their doorsteps.

The end customers got the mangoes at Rs.82.00 /Kg and the market price for a similar type of fruits was @ 120/kg.( please incorporate the same)

Visit: www.kalgudi.com

Tuesday, June 25, 2019

Eco-Friendly Wooden Toys (Etikoppaka toys)


Etikoppaka toys (Etikoppaka Bommalu) is an art of making wooden traditional toys. These traditional toys are made by artisans in Etikoppaka village located on the banks of the river Varaha in Visakhapatnam District of Andhra Pradesh state.

The art of making Etikoppaka toys, dolls, home decor and figurines are more than 400 years old and it is been traditionally handed over to them by their ancestors through generations. The art is also known as wood lacquer craft.

The GIR (Geographical Indication Registry) has given GI (Geographical indication) tag. GI is a sign used on certain products which correspond to specific geographic origin, quality and reputation.

Etikoppaka toys, dolls and figurines are unique in shape and form and are used for playing and home decoratives. They are made of softwood derived from Wrightia tinctoria (Ankudu Karra). The toys are painted with natural dyes prepared from seeds, lacquer, bark, roots and leaves. The dyes are unique and do not have any heavy metal or toxic content in it. This makes it totally hazard free and environmental friendly for kids to play rather than the cheap plastics with a high amount of lead. Recent studies by WHO(World Health Organisation) have proved cheap plastic products contain high traces of lead leading to various health ailments in kids.


The rural women SHGs (Self Help Groups) under the state government DWCRA (Development of Women and Children in Rural Areas) supported by SERP-AP (Society for Elimination Of Rural Poverty) are into making of Etikoppaka toys. Kalgudi in collaboration with SERP-AP brought their products online @Kalgudi.com.The collections includes toys, figurines, hair accessories, home decor. These GI tagged products are now made available to all geographical locations. The plastic toys with heavy metals are hazardous as they contain, cadmium (plastic stabilizer), lead (heavy metal-carcinogenic) and many more hazardous chemicals. Let us all minimize the usage of plastic toys and start using wooden toys thereby uplifting the livelihood of rural women.


Tuesday, June 18, 2019

Silver Jewellery


Silver is known as the poor man’s Gold. This precious metal is been into usage from time immemorial. Silver metal has significant health benefits hence been used across cultures for centuries. Silver has a proven track record as a powerful antimicrobial agent fighting infection and aiding in cold and flu prevention, wound healing, etc. Silver jewellery helps with internal heat regulation and circulation. Ancient Ayurveda recommends the usage of silver jewellery and cutlery to improve energy levels, balance in moods, blood circulation, body temperature balance, and maintain cleanliness and immunity. If silver jewellery turns blue when worn too long, indicates the presence of elevated levels of sodium in our body. Silver cutlery is used as it purifies the food and fights against harmful infection and disease hence the custom of gifting silver utensils is still live. Silver has anti-ageing properties hence used in cosmetics for skincare.

Researchers at the University of Southampton have proven that wearing silver ornaments helps to alleviate symptoms of arthritis. The study revealed that wearing silver ornaments helps reduce pain and hyperextension in rheumatoid arthritis and restore stability and range of motion in the inflamed joints.

Silver is a highly reactive metal so it is not advised to wear pure silver hence for making ornaments Sterling silver is used. Sterling silver is an alloy of 92.5% silver and copper. Oxidized silver is a process that many jewellers use to give sterling silver a black patina by using Potassium Sulphate. It gives the jewellery an antique or tarnished look.


The rural women SHGs (Self-Help groups) supported by SERP-AP (Society for Elimination Of Rural Poverty) are into making oxidized silver jewellery for earning their livelihood. These handcrafted authentic silver jewellery are very attractive and crafted catering to all the age groups and occasions (Chokar, Long chains, Bracelets, earrings to name a few). Kalgudi in collaboration with SERP-AP brought their products online @ Kalgudi.com. Let us all incorporate the habit of using Silver metal to reap health benefits and support rural women.





Monday, June 10, 2019

The Metamorphosis of a Traditional Bath Experience

How did baths evolve?
The experience of bathing may have existed from the time humanity has been around. Though not in the form that we know it today, it probably evolved from a dip in a water body such as a pond, river, a shared ritual in a public bath house (e.g. The Great Bath of Mohenjo-Daro is the oldest standing public bath house from the most well known early civilization, the Indus Valley), to finally private bathhouses and piped bath water.

Baptism in Christianity, Mikvah in Judaism, Ghusl in Arabic, the Kumbh mela in Hinduism are all examples where bathing was treated as a religious ritual to #cleanse mindbodysoul. Ancient Indian bathing as mentioned in its vedic text- Grihiya Sutras, mentions the importance and steps to a proper bath. The ayurvedic texts prescribe a Abhyanga Snana- an oil massage with a deep cleaning using an ubtan of herbs, grains & lentils which is followed to date in rural India and to some extent during religious festivities in other parts of the country.



Do the ancient bathing experiences exist today?
The question conjured an image of a visit to the villages during festive occasions. The morning of the festival started with a ritualist bath. Water is set to heat on a wood burning stove and into the water went some dried lemon peels, eucalyptus leaves and neem leaves all said to have magical healing properties while subtly lending a fresh fragrance. The massage oil is warmed up and the village masseur/barber (for men) and the house help or older women (for women), set forth with song, gossip to catch up on and merriment as they start to polish one's skin. This is followed by a bath with a secretly guarded #traditionalnochemical bath recipe powder that scraped off any last traces of urban slime. The hair & scalp cleansed with a solution of cracked soap nuts which was an art in its form to ensure it did not get into one’s eyes. If it did, there were smart retorts of how it cleanses your eyes too but there were no excuses to escape the ritual that left one feeling tired and rejuvenated all at the same instance. The towels used were usually white, handwoven but super absorbent and my favourite part was when sitting down after the bath to have my hair infused with the nostalgic and aromatic #essenceofFrankincense/Sambrani that smoked from above the charcoal embers. This conjured memory is something that most people reminisce about in a fond way having experienced this at some time in their childhood or festive celebration.

Where do I get these products?
All of these products are readily available in the market. At Kalgudi, these products are #madebyruralwomenselfhelpgroups (popularly known as DWCRA groups) in a #timetestedtraditionalnaturalbathrecipe. The only hesitation that ever arose, was the crude packaging that may not appeal to urban dwellers who are now habituated to buying their wares on an e-Commerce platform that could best sell the conjured memory on the likes of the image below…..

The Cacoon
Curating the need of the urban consumer- Operation ‘Traditional Bath Hamper’ began. We set out, identifying products that could be a part of the traditional bath hamper. The bar was that each product had to stay close to the traditional bathing experience. 11 Products were listed, which looked like this…..

The Metamorphosis
These crude products needed to be moulded into a thing of beauty that everyone wants to buy. With a label design, brand new packaging, presentation in an aesthetic manner, right lighting and a camera lens- Viola !!!! the traditional bath hamper metamorphosed from its cocoon and has me breaking into song as I travel down memory lane to the festive bathing experience…...Idhi thailam petti, thalam Petti, thlangutho thalantuthe….telugu song


The Butterfly
All of the products in the basket are made by rural women self help groups. They are all #handmadebathproducts as per a time tested recipe made of the finest ingredients that stay #closetonature. The bath hamper consists of 11 products;
  • Turmeric soap
  • Vertiver body scrubber
  • Ridge gourd loofah
  • Terracotta foot scrubber
  • Neem wood combs
  • Shampoo Powder
  • Bath powder aka Sunni pindi
  • Herbal face pack
  • Handwoven Khadi towel
  • A Banana Fibre basket to hold all of these products.
  • A drawstring Jute bag to hold the contents in place

Your purchase directly #empowerslivelihoods of rural women entrepreneurs who strive to keep traditions alive. To purchase your hamper, visit kalgudi.com


                                                                                                                                  www.kalgudi.com

Friday, June 7, 2019

Health Benefits of Earthenware (Terracotta)


Terracotta: "Baked Earth"

Food cooked in a clay or earthenware is good for health. According to Ayurveda “cooking in a clay pot not only has a variety of health benefits but also makes for an easier cooking process more flavorful and nutritious dish. The recent researches done proved Teflon coated cookware is one of the reasons for the cancer cause. It is simpler to cook and improves the nutritional quality as the earthen cookware add calcium, phosphorous, iron, magnesium and sulphur to food, which is extremely beneficial. Clay is also alkaline and thus, neutralises the acidity in the food, which makes it easy to digest. The porosity and natural insulation properties of clay cause heat and moisture to circulate throughout clay pots. This causes moisture and nutrient loss as compared to cooking in metal or enamel-lined utensils. ”Earthenware is eco-friendly, unglazed earthenware is 100% completely biodegradable when disposed of unlike Teflon pans and steel pots that fill up landfills increasing waste. The availability of earthenware is not much accessible to urban society. Hence, the use of earthenware is mostly limited to semi-urban and villages only. Terracotta is a type of iron-rich earthenware (and so a rusty red colour) that is often left unglazed so that it can absorb water. It is used for a range of applications. Plant pots, flooring and roofing tiles and storage jars, but not usually for plates, cups or other crockery.

So, Earthenware refers to the type of clay, and terracotta is a type of earthenware.

 Earthen Cookware
(Click on the image to enlarge)

The SHGs (Self Help Groups), which are into earthenware making business, are supported by SERP-AP (Society for Elimination of Rural Poverty). Kalgudi team did detail listing of their products and the SHG went live on Kalgudi on-line platform in October 2018. The products have been made visible to everyone thus making it reachable to any geographical location. Thus, Kalgudi helped the SHGs to increase their geographic reach out and thereby increasing their market. Let us also switch to Earthen-cookware and get health benefits and support the noble idea of environment protection.

You can buy any modern earthen cookware products at amazing prices with discounts and Free Shipping on Eligible Purchases from Kalgudi.


Related Tags:

#DWCRA #WomenEmpowerment #Earthenware #Terracotta #Cookware #noncancerous # Anti-cancer                www.kalgudi.com