Saree/Sari has been on every Indian women's list of clothing. It has a permanent space in every Indian women's wardrobe. Saree is an evergreen fashion flavour of every season. There are different types of Sarees from Synthetic machine made to handwoven sarees. The Sarees which are handwoven is an ancient age-old tradition which dates back to many centuries. Handloom Cotton fabric have been evergreen due to eco-friendly and skin-friendly nature and less prone to fire accidents. Cotton fabric is the most preferred form of clothing in Semi tropical region. While silk is for occasional wear due to its heavy constituency and inherent party look. The handwoven/handloom sarees are losing their authenticity as they are at a higher price, it involves a lot of manpower and it takes 3 to 40 days to make a saree based on the design and the materials.
The Handlooms have many variants based on thread count and the place of weaving, to name a few are Mangalgiri, Venkatagiri, Pochampalli, Dharmavaram, Uppada, etc. The handweaving skill has percolated from generations to generations. The weavers are now facing a tough time because of the synthetic cloth revolution in the industry which is cost effective and low maintenance. The weavers have meagre knowledge on digital marketing and online platform for promotion of their products.
To uplift these weavers KALGUDI is working with SERP (Society for Elimination of Rural Society) in Andhra Pradesh to bring all their products online under the brand name of eMahila. The products went live on Kalgudi platform and they are receiving orders from various locations.
Self Help Groups like Vyshnavi Handlooms, Prasanna Self Help Group, Suguna Self Help Group, APCO Amaravathi Handloom House, Madhuri Venkatgiri Handloom Sarees, Krushi DWCRA Products, K.Raghavendra Handlooms, Sivalingappa Gadwal Sarees, etc. to name a few are now online on KALGUDI platform.
Thus, Kalgudi brought the weavers online and increased their visibility and widened their market sphere.
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