Best Alternative for Plastic Replacement
Plastic is widely used in our day to day life. Starting from our toothbrush to bed we use different forms of plastic, though convenient in our day to day use, it is posing an alarming threat to the environment. Plastic is non-biodegradable and does not decay by the biological actions of microbes. They remain in the same state as thrown them creating soil pollution and lots of plastic/polythene products are harming animals and indirectly causing harm to humans.
We cannot stop usage of plastic overnight but we can certainly minimise the usage by minimising it and replacing them with the usage of eco-friendly biodegradable products.One of them is palm leaf products.
Vijaya Palm Products is a part of the Indira Priyadarshini Self Help Group of the World bank funded SERP (Society for Elimination of Rural Poverty). Established in 1993, they have been in the business of making Palm products and have received plenty of awards and a loyal patronage from famous people like Chandrababu Naidu, Kofi Annan & George Bush. They are focused on the environment by making products that are safe, biodegradable and eco-friendly hence use vegetable dye for colouring. Vijaya Palm Products has received many awards and certificates the best product in National SARAS (Sale of Articles of Rural Artisans Society)fair, a National award in DCH Lepakshi handicrafts and more. They are the first in palm craft making SHG who trained more than 500 women as a part of the various government-supported rural upliftment programme.
They focus on rural women upliftment and making eco-friendly products.Many of the products they make include our day to day usage products like fruit baskets, storage boxes, market bags, trays, storage baskets, laundry baskets, medicine boxes, etc. to name a few of their products.


The products are famous in and around the East Godavari district and they could sell their products beyond their geographical limit only during the government organised handicraft exhibitions. Their products lacked visibility due to their lack of knowledge on digital marketing, ecommerce portals and digital payment gateway.
The SHG approached Kalgudi team and detail listing of their products were done and the products went live on Kalgudi in October 2018. Thus the products have been made globally visible and Kalgudi has created an alternate consistent revenue stream.Thus Kalgudi made their eco friendly products available to many who are looking out for an alternative for plastic products.
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